Take a look at my latest article on Business Circle and get tips on trumping the competition when it comes to SERPs. As the founder of Due.com, it’s clear to me that quality content, marketing, and driving traffic is a must to stay competitive. Since our competition will include companies with several years on us, we developed a strategy using SearchMetrics to figure out the “best” pages our competitors own—and then did a data analyses. The process is simple: Using SearchMetrics to analyze every competitor’s page was the beginning. Next, try to get your own links and mentions on those pages. All the while, you’re also making better content in order to outperform the best pages. I’m a big fan of Skyscraper from Backlinko.com.
If you use the right tech, like Skyscraper, it’s nearly a promise that your content will be better than your competition’s. After a little time, the ranking and traffic will also catch up. People want to read the highest quality content. Due.com also has a fantastic customer service department thanks to software from Desk.com.
Overall, our strategy worked well and gave us key inside information into the competition. We have more traffic and more customers.
Find out more about our plan here:
